By Changing the Story, We Change Our World… Sustainable Human

2012: What's the 'real' truth?

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How do we change the world? Change the story.

“The greatest illusion of this world is the illusion of separation.”

Human beings are a storytelling species. As much as we would like to believe that we are rational, scientific people who consider all the “facts” before acting, the truth is that our stories and the roles we play in them have a far greater impact on our behavior. Your family, past experience, and even your name are all part of the story of who you are (or at least who you tell yourself you are). We play many roles in different stories – husband, wife, co-worker, business partner, sibling, employee, boss, waiter, customer, father, mother, friend – and it is each of these roles that has a far greater impact on our behavior.

We also…

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